Chitra is the Vice President of Global Decision Sciences and Insights at Gilead Sciences. She is a data science and strategic insights and analytics leader who has built transformative teams to empower organizations to a data-driven decision-making culture. She has led strategy for insights and analytics to drive commercial excellence decisions alongside sales and marketing leadership.

Chitra has a strong understanding of launch initiatives, data science, predictive analytics, primary research, targeting, forecasting, and performance tracking. She is a pioneer in building Omnichannel analytical solutions at scale to drive engagement personalization, and has built teams to deliver cutting edge digital analytics and content measurement. Her approach to customer experience measurement programs combines quantitative and direct customer feedback to inform customer centricity of the enterprise.

She coaches teams on best practices and energizes them to grow into strategic partners so they can help drive business. She has consistently done this by challenging the status quo of organizations and providing advanced analytical support. Chitra has a deep understanding of product strategy and has seen end-to-end implementation of different franchise-level initiatives. She has also supported the payer and contracting team to arrive at optimal pathways for the franchise.

Chitra is passionate about serving patients and supports it with expertise in integrated platforms and machine learning implementations for patient data analytics. She is a proponent of attitudinal segmentation, behavioral science, ethnography studies, and consumer research, with adept skills in novel market research methodologies.

Prior to Gilead, Chitra held roles of increasing responsibilities at Novartis and Johnson & Johnson. She is a recipient of many leadership awards for achieving commercial excellence.